LC

The communication development for the "Corsa del Conte," organized by Ranarunner ASD in Villastellone at Borgo Cornalese, involved employing tailored strategies to highlight the uniqueness of both the location and the event. The race takes place in the picturesque setting of Borgo Cornalese, a hamlet featuring the historic Villa de Maistre, an ancient millennial village, and a 16th-century mill, all nestled in a naturally stunning landscape. To fully immerse participants in the ambiance of the surroundings, the event was themed around the 18th century, incorporating period-appropriate music, fonts, and a specially crafted promotional video.